Built by an agency owner
who’s still running his agency.

I’m Chris Hunter. I’ve run a marketing agency for 25 years. The last two years I’ve spent rebuilding it around AI systems — and now I install the same thing inside other agencies.

I built this for myself
before I built it for anyone else.

About two years ago, I made a decision that’s been quietly running my agency ever since: instead of hiring the next role, I was going to build it. Not a chatbot, not a tool subscription — an actual system that does the work.

The first one was harder than I thought. The second was faster. By the fifth, I had a method.

A few agency-owner peers noticed. The conversation went the same way every time:

I had two years of being-in-the-weeds answers for that question. Enough of them asked me to build it for them too that I spun up a separate company to do it: AI Builders Labs.

I know your business
because I’ve spent two decades in it.

Twenty-five years running a marketing agency means I’ve sat in your seat for every conversation you’re having right now:

• The payroll line that keeps climbing.
• The client who wants 30% more for the same fee.
• The senior person you can’t quite afford to lose and can’t quite afford to keep.
• The “we should be doing more on AI” Slack thread that never turns into action.

I’m not a consultant who read about agencies. I’m an owner who’s still running one — and the system I’ll install in yours is the one I use in mine every day.

I dogfood
everything I sell.

Inside my own agency, the three Cowork plugins — Website Builder, Local SEO, Weekly Marketing Cycle — are how we deliver. Not a demo. Not a sandbox. The live agency.

Beyond the plugins, I’ve built a roster of in-house AI systems that handle our internal operations: an AI executive assistant, an AI SDR running our pipeline, a voice AI on inbound calls. Those aren’t part of what AIBL sells — they’re proof that the same builder who installs your system has been living the rollout problem firsthand for over two years.

When something breaks, I feel it in my own P&L first. By the time it reaches a client, it’s already been through me.

Why I don’t sell
to everyone.

My existing agency is in the roofing and home-services vertical. Because of that, AI Builders Labs will never serve a roofing agency — that conflict would be unworkable, and frankly, dishonest.

Two reasons that matters to you:

• Focus. AIBL serves owner-led marketing/digital agencies (5–30 staff, $500K–$5M, North America). One ICP. The system gets sharper every cycle because every client looks like every other client.
• Skin in the game. I’m not building this with someone else’s capital and someone else’s clients. I’m building it for myself first, then offering you the same thing.

If you’re a roofing agency reading this — sorry. If you’re any other kind of marketing agency, you’re in the right place.

What you should expect
from me.

• Direct. I’ll tell you whether your agency is a fit. If you’re not, I won’t sell you anyway.
• Action-oriented. Decisions in minutes, not weeks. If we’re going to work together, you’ll know in one call.
• Available. A 25-year agency owner on call every month is part of the retainer. That’s me, not a junior account manager.
• Honest about what AI can and can’t do. It can do a lot. It can’t run your agency for you. The work is still yours.

If this sounds like the conversation
you’ve been waiting to have, let’s have it.

No deck. No prep needed. Just show up and I’ll show you it running.