AI Builders Labs

An AI Marketing
Department,
installed inside
your agency.

Built with you. Run with you.
By a 25-year agency owner who's done it

Your AI marketing department, built into your agency by a partner who's already done it in his own. It starts with a Blueprint.

Chris Hunter, founder of AI Builders Labs
An AI marketing department running inside Claude Cowork
The problem

You know your agency
has to do this.
You don't know where to start.

Every owner I talk to this year says some version of the same thing: “We've been avoiding AI in pretty much everything we do. We know we can't anymore. We're not sure where to begin.”

Your payroll keeps climbing. Margins keep thinning. Your team has a pile of ChatGPT tabs open and you couldn't tell a client what any of it adds up to. Meanwhile the agencies you respect are starting to operate like they have a different kind of team — because they do.

You don't need another tool. You need a department.

The guide

A partner
who's already done it.
In his own agency.

I'm Chris Hunter. I've been running a marketing agency for 25 years. For the last two years, I've been rebuilding it around AI — not as an experiment, as the way we deliver.

The site you're reading. The content my agency publishes every week. That's the system, running.

Enough peer owners asked me to install it inside their agency that I spun up AI Builders Labs to do exactly that. I'm not going to send you a video and a deck. I'm going to install your AI marketing department with you, and run it alongside your team.

25
Years running an agency
2
Years rebuilding it around AI
1
ICP. One promise.
The Plan

Here's how
it works.

Three steps. The middle one — the Blueprint — is where every engagement starts.

01

See it running.

A short demo on a call. I share my screen and run the system live on my own agency's site. You see exactly what it does before you sign anything.

02

Start with a Blueprint.

In about two weeks, we map where AI pays off fastest inside your agency and ship one real win — your core pages live, or your first week of content published and scheduled. You leave with a 30-day plan and a result either way.

03

Build and run with you.

After the Blueprint, we install the rest. Your AI marketing department goes live inside your agency and we run it alongside your team. Every month, it does more.

What gets installed

What's inside
your AI Marketing Department.

These are how we deliver the engagement — not what we sell. The work is the partnership; the plugins are how it ships.

01

Website Builder

Designs and ships full WordPress sites end-to-end inside Claude Cowork. Used inside your agency on every new build after the engagement starts.

02

Core 30 Pages

The SEO foundation a local small-business site needs to rank — 30 pages, the right structure, schema and internal linking done properly.

03
📅

Weekly Marketing Cycle

A full content cycle every week: one blog, four platform-tailored social posts, the graphics — scheduled and published to WordPress and GoHighLevel.

04

Lead Verification

Reads every lead in the client's CRM and tells the owner which ones are real — real buyers sorted from spam, vendors, and wrong numbers. Approved before anything changes in the live CRM.

05
📊

Client Reporting

The report that answers “what did my marketing make me” — signed revenue, ad spend, and ROI, matched to real jobs. No vanity metrics.

06

The Resale Kit

A white-labeled sales machine for selling AI-powered services to your own clients on day one. Call script, sales video, five-email nurture, landing page, ad creatives.

07

The Second Brain

The knowledge layer every other piece runs on — built for each of your clients, in their own voice, and it gets sharper the longer it runs.

08

Chris on call

Every month. A 25-year agency owner on the line as part of the engagement. Not a junior. Not a ticket queue.

The foundation

The Second Brain.
The layer everything else runs on.

Most AI writing sounds like AI. The same flat voice whether it's writing for an HVAC company in Phoenix or a family law firm in Denver. The Second Brain is why yours won't. We build one for each of your clients, trained on that business and the way its owner talks, so everything the system ships sounds like that client.

And it doesn't forget. It remembers every correction, learns from it, and catches problems while they're still a draft — a wrong service area, an off-brand claim, a number that doesn't match the site — before they ever publish. The longer it runs, the sharper the work gets. That's the part a point tool can't copy.

Stakes & vision

Two things worth
sitting with.

The math.

The agencies that build an AI marketing department in the next 12 months are the ones that keep their margins. The ones that don't will lose to whoever does. That's not a prediction. It's math.

What it looks like at 90 days.

Your team uses the department every week. Sites ship faster. Content goes out without anyone chasing it. Your sales team has a story to tell that nobody else in your market has yet. And the department keeps getting bigger every month.

One call

Twenty minutes.
On your screen.

No deck. No prep. I show you the system running, and we talk about a Blueprint.