Your agency’s
AI department
Stop hiring your way out of margin compression. Start running your agency like the agencies pulling ahead. The ones that figured out an AI department aren’t working harder — they’re working with better systems.
You know AI is coming
for your agency.
Every agency owner I’ve talked to this year says some version of the same thing: “We’ve been avoiding AI in pretty much everything we do — and we’re starting to realize we need it. We’re not even really sure where to begin.”
You’ve watched the ChatGPT pile build up. Someone on your team is “using AI” but you couldn’t tell anyone what that means. Meanwhile your payroll keeps climbing and the agencies you respect are starting to talk about agents like they’re real coworkers.
You don’t need another tool. You need a system.
Built by an agency owner.
Running in his own agency.
I’m Chris Hunter. I’ve been running a marketing agency for 25 years. For the last two years, I’ve been quietly rebuilding it around AI — not chatbots, not point tools, actual systems doing actual delivery work.
Enough peer owners asked me to build it for them too that I spun it up as a separate company: AI Builders Labs.
I’m not predicting where AI is going. I’m telling you what I’ve already built and what I’ll install in your agency in 30 days.
Three plugins. One Resale Kit.
One operating system.
Installed inside your agency in 30 days. Used by your team every week. Resellable to your own clients on day one.
Website Builder
Designs and builds entire WordPress sites end-to-end inside Claude Cowork. Discovery, copy, pages, live — in a fraction of the time your current build takes.
Local SEO
The SEO strategy and plugin that ships the 30 foundation pages a local small-business site needs to rank — in the right order, with the right structure.
Weekly Marketing Cycle
A content department in a plugin. Every week: a blog post, four social posts, the graphics — scheduled and published to WordPress and GoHighLevel.
The Resale Kit
A white-labeled sales machine to sell all of the above to your own clients from day one. Call script, sales video, 5-email nurture, landing page, ad creatives.
Live in 30 days
or you don’t pay.
What “live in 30 days” actually looks like inside your agency.
Capture your agency’s voice, ICP, services, and canonical facts. One working session, one short follow-up.
All three plugins installed in your Cowork. WordPress, GoHighLevel, Canva, and Anthropic accounts wired up. Test cycles run end-to-end.
Your team gets trained inside Cowork. First real website build kicked off. First weekly cycle published. You approve, the system ships.
The system is running. Your team is operating it. We move into retainer mode — running, monitoring, optimizing, shipping new agents as they come online.
This is the retainer at work. Every month: agent performance reviews, prompt and integration tuning, and new systems added to your AI department as we build them — all included. Your operating system keeps getting sharper and broader over time.
Two things worth
sitting with.
The agencies that figure out how to build an AI department in the next 12 months are going to keep their margins and grow. The ones that don’t are going to lose to whoever does. Not hype. Math.
The full version is your agency running on agents you own — content, web builds, design, SEO, sales follow-up. A real AI department. Not a stack of ChatGPT prompts.
Two or three
founding spots.
No deck. No prep. Twenty minutes on your screen. I show you the system live, we talk through what it’d look like in your agency, and we talk price.