Field notes
Notes from putting AI to work inside a real agency
What works, what doesn't, and what it takes to get there. Written for agency owners by one doing it in his own agency.
- One AI Platform for Your Agency, Everyone on It in One Week
Half your team pays for their own AI on a … Read more: One AI Platform for Your Agency, Everyone on It in One Week - The AI Policy Your Agency’s Clients Are Going to Ask For
Sooner or later a client asks how your agency uses AI with their data. Here’s what belongs in an agency AI use policy, and why I wrote my own first. - Putting AI to Work in My Own Agency, One Seat at a Time
My agency ran six offshore seats at about $12,000 a month. Two are off now. Here’s what’s working, what isn’t yet, and what I’d tell another agency owner. - Before You Automate Anything at Your Agency, Clock the Job
Most agency AI projects can’t prove they saved anything, because nobody timed the job first. Here’s the simple math to run before you automate anything. - Who Owns AI at Your Agency? If It’s Everybody, It’s Nobody
Half your team is on Claude, half on ChatGPT, and last spring’s pilot is gathering dust. Here’s why AI stalls inside agencies and what an owner fixes.